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Change fatigue and how to manage it

Change fatigue happens when people are asked to absorb too much change without enough support. It is common in organisations running multiple digital initiatives at the same time.

The signs are easy to spot. Lower engagement, frustration, and comments like “another new system” or “this will change again anyway”. Ignoring these signals is risky.

Managing change fatigue starts with prioritisation. Not everything needs to happen at once. Clear sequencing, realistic timelines, and visible wins help rebuild confidence. Support matters too. Training, quick help, and leaders who listen make a real difference.

From a user experience point of view, reducing friction is key. Simple workflows and small improvements can restore trust faster than large, disruptive changes.

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